Embrace Constraints For Startup Success

Image from Salesforce

I’ve always felt founders should be wary of raising money. An investor writing a check can feel like validation that your company is on the road to success, but be careful. Are you just avoiding the challenge of market validation?

In the early stages, before you find product-market fit, I think you are better off without much money. This lack of financial resource is a considerable constraint, but when you don’t have money, you need to make money. And to make money, you need to build a successful business.

The constraints that limited financial resources put on your startup will make you focus; think creatively, and drive you to early market validation.

Invest in yourself, reinvest in your business and increase your upside when you succeed.